Mario Buccellati at the beginning of the century, Gianmaria Buccellati and Andrea Buccellati today, carry on the design capability, creating a link between the past, present and future. Every piece is designed now by Gianmaria himself or by his son Andrea, who personally follows the process of realization, interacting with jeweler-artisans and giving them the right directions. This "personalization" of production, entrusted to artisan's manual skills, makes Buccellati jewels unique as well as incomparable. Hidden behind a Buccellati jewel, there is a philosophy which expresses, like in art, an aesthetic choice, defining the canons of a style: discretion, class, harmony. Buccellati is still a family enterprise with members of the second and third generations involved in many facets of the company's activities. Gianmaria Buccellati currently leads the company and his three children are involved in it. Andrea, artistic heir of the third generation, is co-designer with his father and manages the production of jewelry; Gino, manages the firm that produces silver items; Maria Cristina manages advertising, image and communication for the company. Gianmaria's wife, Rosie, is active in the commercial department and in shops management.